Five Senses Arts Management

Centering on the digital transformation of cultural, artistic, and social institutions, this handbook introduces how the "Digital Engagement Framework" assists organizations in establishing actionable digital strategies. The content begins with the necessity of digitalization, online versus physical interaction, and bottom-up versus top-down organizational approaches, further deconstructing strategic elements such as vision, objectives, trends, assets, audiences, reach, engagement, metrics, guidelines, channels, and content. Featuring cases from the Royal Ontario Museum, libraries, artists, theaters, festivals, and museum education, the book demonstrates how to translate abstract discussions of digital media into workshop-operable, measurable, and sustainably iterative action plans. The latter section provides framework examples for seven institutional scenarios and a practical ten-week process for completing a digital engagement strategy, making it an ideal tool for digital literacy training and strategic co-creation for cultural venues, arts teams, local organizations, educational outreach, and content operations personnel.